HASHTAG (#) STRATEGY & CAMPAIGN
RESPONSIBILITIES: Since November 2016 — social media, content development, social media strategy and management. Re-branding and organically growing the Michigan Diversity Council’s social media presence and engagement.
PROJECT: Michigan Diversity Council, a non-profit consulting agency, enhancing the appreciation for and understanding of, the value of diversity and inclusion within the workplace.
RESPONSIBILITIES: Hashtag campaign – social media strategy and management
PROJECT: Sound Mind Sound Body Football Academy (camp), has been in existence for over 10 years. In 2014, a social media hashtag campaign (#SMSBTakeover) was implemented.
GOAL: Encourage student-athletes to use social media in a positive manner. Prize give-aways for the student-athletes who tweeted the most positive messages from the lessons they learned during the camp and who also received the most retweets.
Increasing engagement with youth, public and sponsors. Creating a greater social return on investment for sponsors.
RESULTS: On June 7, 2014, according to Trendinalia US, #SMSBTakeover was the 5th most trending topic in the US. In less than 30 days (June 6 – 30, 2014), the hashtag generated:
- 4,197 tweets / 2,832 retweets
- 1,701 Twitter favorites
- 1,174 Twitter unique contributors
- 3,535,814 Twitter timeline deliveries / 887,454 actual reach
- 2.91 tweets per minute
For the major sponsor, Adidas (social ROI):
- Adidas hashtag #TeamAdidas was the number 1 trending hashtag with #SMSBTakeover comprising of 2,031 tweets out of 4,197
- Buzz words
- Tweeter’s platform and top source