PUBLISHED WORK / MEDIA RELATIONS
RESPONSIBILITIES: Writer (press release), media and public relations.
PROJECT: In October 2013, a partnership was formed between NFL’s Detroit Lions and Henry Ford Health System (Game on Cancer) – trying to make a difference in Michigan’s fight against cancer.
RESULTS: Hundreds of press mentions and a published article.
MHTMagazine.com: Marketing Healthcare Today Magazine
Agency: Daniel Brian Advertising