ROI / PUBLICITY VALUE
RESPONSIBILITIES: PR & Media Relations
ABOUT: Too often, I’ve heard people say that they could never really put a “value” to publicity initiatives. Receiving mentions are great, but what does that mention equate to in dollars and cents? The obvious is new business. But, sometimes reaping the benefit of the publicity seed doesn’t happen over night.
Invest in a database that measures and provides documented results.
RESULTS: Unarguably, substantiated and documented proof – measurement and immediately knowing the return on investment (ROI).
Reports Provided to Clients
Agency: Daniel Brian Advertising