SOCIAL MEDIA / COMMUNITY RELATIONS / MEDIA RELATIONS

DestinedFilmCoverRESPONSIBILITIES: Social media strategy (Instagram / Twitter) and management – hashtag (#) campaign.

PROJECT: An independent film – “Destined” is executive produced by Hill Harper, directed by Qasim Basir and stars Cory Hardrict. Also starring Jesse Metcalfe, Chad Michael Murray, Zulay Henao, Jeremy Sisto, LaLa Anthony, Robert Riley and Michael Rainey Jr. #ThisIsDestined

RESULTS (in less than 30 days): Increased social media following, created fan and celebrity engagement, generated an organic social “buzz” —> ‘Hollywood Quietly Films Movie in Detroit Called Destined’.

Strategy and planning are still underway as this film is currently in post-production.

Client: Director, Qasim Basir


FlightRESPONSIBILITIES: Community and media relations – coordination of special screenings.

PROJECT: Paramount’s “Flight” stars: Denzel Washington, Nadine Velazquez and Don Cheadle.

RESULTS: $24.9m opening weekend. 38 nominations, including 2 Oscars and 13 wins.

 

Client: Terry Hines & Associates

 

 


FromParisWithLoveRESPONSIBILITIES: Media relations – press follow-up and coordination of special screenings.

PROJECT: Lionsgate’s “From Paris With Love” stars: John Travolta, Jonathan Rhys Meyers and Kasia Smutniak

RESULTS: As of March 2010 – $52.8m worldwide

Client: Lionsgate Films

 

 

 

 


PreciousRESPONSIBILITIES: Media relations and awards coordination

PROJECT: Lionsgate’s “Precious” stars: Gabourey Sidibe, Mo’Nique and Paula Patton

RESULTS: Two Oscars, another 106 wins and 75 nominations

 

Client: Lionsgate Films