PR / COMMUNICATIONS / MEDIA RELATIONS / SOCIAL MEDIA
RESPONSIBILITIES: PR, media relations, press conference coordination, internal and external communications, social media (strategy, campaign and execution) and branding (online presence).
PROJECT: Sound Mind Sound Body Football Academy – A multi-state initiative (Michigan, DC, Florida) for middle and high school students: entailed over 200 college football coaches, 2,000 student-athletes and 5,000 spectators.
RESULTS (in less than 90 days):
- 576 total aggregated mentions
- $223,505.61 total aggregated publicity value
- 630 Instagram followers —> 5,500 likes
- 4,244 Twitter mentions
- 4,197 tweets —> 2,832 retweets
- 1,701 Twitter favorites
- 1,174 Twitter unique contributors
- 3,535,814 Twitter timeline deliveries —> 887,454 actual reach
Story and press conference featured on Detroit’s Fox 2 News
Sound Mind Sound Body 2014 Press Conference
Click here for an overview of the hashtag (#) campaign
RESPONSIBILITIES: Writer
PROJECT: Article submission on Michigan State University’s Football Recruiting Coordinator and Camp Director, Curtis Blackwell II
RESULTS: Article pick-up
Savoy Magazine: Deemed the Game Changer: There’s No I in Team, but Michigan State’s Blackwell, Definitely has an Eye for Talent!