PR / COMMUNICATIONS / MEDIA RELATIONS / SOCIAL MEDIA

RESPONSIBILITIES: PR, media relations, press conference coordination, internal and external communications, social media (strategy, campaign and execution) and branding (online presence).SMSB Collage

PROJECT: Sound Mind Sound Body Football Academy – A multi-state initiative (Michigan, DC, Florida) for middle and high school students: entailed over 200 college football coaches, 2,000 student-athletes and 5,000 spectators.

RESULTS (in less than 90 days):

  • 576 total aggregated mentions
  • $223,505.61 total aggregated publicity value
  • 630 Instagram followers —> 5,500 likes
  • 4,244 Twitter mentions
  • 4,197 tweets —> 2,832 retweets
  • 1,701 Twitter favorites
  • 1,174 Twitter unique contributors
  • 3,535,814 Twitter timeline deliveries —> 887,454 actual reach

Story and press conference featured on Detroit’s Fox 2 News

Sound Mind Sound Body 2014 Press Conference

Click here for an overview of the hashtag (#) campaign


RESPONSIBILITIES: Writer

PROJECT: Article submission on Michigan State University’s Football Recruiting Coordinator and Camp Director, Curtis Blackwell II

RESULTS: Article pick-up

Savoy Magazine: Deemed the Game Changer: There’s No I in Team, but Michigan State’s Blackwell, Definitely has an Eye for Talent!

Client

Sound Mind Sound Body Foundation